Death of a Puppet

We won’t know if it’s a game changer until, well, we see the game change. But it’s looking very much like one.

Readers of this blog in the continental US will know that there is—sorry, that’s was—a character on local TV called La Comay. And La Comay—who in real life was a guy but who donned female clothing and a big foam head, atop of which was an awful wig—dished up just the kind of stew we all love: racy, gossipy, no-holds-barred and take-no-prisoners.

OK—not all of us. Neither Mr. Fernández nor I ever watched the program. My old boss Ofelia actively unwatched the program once in a doctor’s office. The show was on, the dish was flowing, the patients / viewers were sniggering. So Ofelia strode to the head of the room, stood in front of the television, announced that she was sure of the good taste and genteel sensibilities of everyone present, and knew that they must be offended by the program. Therefore she would take the liberty of turning it off. She did, and the room became one of the quietest places ever heard in Puerto Rico.

There was pretty much nowhere she didn’t go, La Comay. A student who had been a news anchor on another television channel once told me that in the middle of a painful divorce, she didn’t need La Comay commenting on her marital problems for all of Puerto Rico—and Orlando, New York, Chicago—to hear. She was having trouble enough.

Readers will also know that La Comay strolled into what was a particularly grisly murder and made insinuations. What was the victim doing on a certain street at night? Did he know his assailants? Wasn’t the street rife with male and female prostitution?

In short, she got right up to if not quite over the cliff of he-had-it-coming.

Standard stuff.

What was unusual was the reaction. Seemingly with the speed of toadstools cropping up after a rain, Ricky Martin and a host of other celebrities were holding signs saying “Todos somos Jose Enrique.” Then a boycott of the show was announced. Facebook and Twitter went onto overdrive.

Corporate sponsors left the show in droves. Here’s a little list:

Triple-S, Coca-Cola, Ford, Chevrolet, WalMart, AT&T, Sprint, Goodyear, Harris Paint, SC Johnson, Dish Puerto Rico, Claro, Kress, Lanco, Borden, Red ATH, Vanilla Gift Card, Enfamil, Ashley Furniture Store, Aqua Fresh, Carolina Herrera, Mon Cheri, Radio Isla 1320, Lenel Restaurant, Designer Shoe Warehouse, ICPR Junior College, PMC Medicare Choice, MMM, Kia, Burlington Coat Factory, MAPFRE, Goya, Corona Extra, Welch’s, Cold Stone Creamery, Plaza del Caribe, Gillette, Hellmann’s, Mayagüez Resort & Casino, Palo Viejo, Asociación de Productos de Puerto Rico y St. Jude’s Children’s Hospital.

Well, money talks, but also on occasion screams. The manager of the TV station demanded that the program stop being recorded live, but pre-recorded and—presumably—vetted. La Comay said forget it, and walked.

All of this is surprising. More surprising is that the nemesis of La Comay, who is looking very much like the victor here, is a gay activist born on the island and living currently in New York. Nor did he start the battle recently—he had declared it in 2006, when he said “su más grande castigo, como homofóbico que es, que sea un hombre abierta y orgullosamente gay el que ayude a sacarlo de la televisión”. (Roughly, “his biggest punishment, given the homophobe he is, would be for an openly and proudly gay person to help take him off television.”)

The activist is Pedro Julio Serrano, born in Ponce, raised in Isla Verde, and now the director of communications for the National Gay and Lesbian Task Force. We are not in Puerto Rico by any means the most macho of Latin countries. But we are a Latin country. And for a gay guy to spearhead the movement to topple an icon—however disagreeable—like La Comay?

Major.

Pedro Julio Serrano (left), with his fiancé, Steven